The strategic foundation: where Park Edge stands in the market, who the ideal client is, what to say, and exactly how to say it.
1 week
$750
Mood Boards A, B & C
Three distinct creative directions presented for your selection — color, typography, photography, graphic language, and overall aesthetic.
1 week
$750
Approved Brand Stylescape
The complete visual language for Park Edge: finalized color palette, typography, photography style, iconography, graphic elements, and layout principles.
1 week
$500
Logo System + Variations + Favicon + Brand Guidelines
Primary logo, horizontal and stacked variations, icon mark, favicon, light/dark/mono versions, and a comprehensive brand guidelines document.
2 weeks
$1,500
Brand Asset Library
A library of ready-to-use marketing assets: icons, illustrations, social media templates, presentation templates, and client avatar illustrations.
2 weeks
$1,000
3
Website Content
Website Copy — 8 Pages + Calls to Action
Full copy for homepage, about, investment philosophy, services, advisor bios, process, resources, and contact — including all calls to action.
2 weeks
$1,500
Content Library
Launch-ready content: white papers, educational guides, FAQs, and downloadable resources for your prospects.
2 weeks
$750
SEO Foundation
Keyword research, optimized metadata, URL structure, internal linking strategy, and technical SEO — so you rank from day one.
1 week
$750
4
UX Design
Approved Wireframes — All Pages, All Devices
Layout and structure for every page (homepage, landing pages, advisor pages, resource center, contact) — desktop, tablet, and mobile.
2 weeks
$750
Approved Interactive Prototype — Desktop, Tablet & Mobile
A clickable prototype for stakeholder review and sign-off before a single line of code is written.
1 week
$500
5
Creative Design & Development
Final Website Designs + Design System
Final visual designs for all pages across all devices, plus a reusable design system for every future update.
3 weeks
$1,500
Marketing Website
Fully responsive website build with CMS, Calendly integration, contact forms, newsletter signup, analytics, Tag Manager, and all content populated.
Welcome, resource download, meeting confirmation, meeting follow-up, newsletter welcome, and monthly market update sequences — plus full CRM lead routing.
Desktop, mobile, and browser testing. Performance, accessibility, compliance language review, form testing, branding review, and final stakeholder sign-off.
1 week
$500
Website Launch
DNS configuration, SSL setup, Google Search Console, XML sitemap submission, URL redirects, and production go-live.
1 week
$500
30-Day Post-Launch Support
Bug fixes, performance monitoring, SEO monitoring, analytics review, and conversion optimization during the stabilization period.
4 weeks
$500
Selected Scope
$0
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Estimated timeline
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Project Timeline
Estimated schedule based on selected deliverables. Updates automatically.
Project Status
Current stage and upcoming milestones.
⏳ Pending Approval
Proposal Review
Awaiting your scope selection and approval to begin. Once accepted, we schedule a kickoff call and work begins within 5 business days.
Upcoming Milestones
Up Next
Project Kickoff Call
30 minutes to confirm scope, timeline, and first deliverables.
Up Next
Brand Strategy Session
Deep-dive into Park Edge positioning, ICP, and messaging framework.
Up Next
Moodboard Presentation
Three creative directions presented. You select the path forward.
Invoices
Payment milestones issued at the start of each phase.
Invoice #APR-001 — Project Kickoff
Due upon proposal acceptance · 33% deposit
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Pending
Invoice #APR-002 — Midpoint
Due at design approval · 33%
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Upcoming
Invoice #APR-003 — Launch
Due at site launch · 34%
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Upcoming
All invoices issued via Stripe. Payment terms: Net 7. Contact hola@autopilotpr.com for billing questions.
